Policy Warnings, Infringement Notifications
The yellow card from Amazon – and why many only notice it when it's too late
Received a policy warning or infringement notification? We analyze the situation and develop an effective strategy for resolution. We pursue your rights against competitors which file illegitimate complaints and force Amazon to reactivate your listings
The Problem
A policy warning is not a friendly heads-up. It's a signal that Amazon is already watching you – and that the next level is just one more complaint, one more algorithm hit, or one more bad month away. Most sellers underestimate this. Until the deactivation email arrives. Usually on a Friday. Usually in the evening.
BSA violations: The Business Solutions Agreement is long, vague at the critical points – and Amazon interprets it at its own discretion. Policy violations: Concrete policy breaches land directly in your Account Health. Infringement notices: Someone claims you are infringing their trademark – Amazon doesn't review this in advance. Cease & desist: Aggressively worded cease and desist letters with the goal of intimidation.
Unanswered warnings lead to ASIN suspensions or account deactivations. Your Account Health score deteriorates. Repeated violations can result in a permanent ban.
When We Step In
- We are a law firm specializing in Amazon law. We don't come to explain how to write a counter notice. You've already done that.
- We step in when: Amazon fails to respond despite a correct counter-statement.
- A complainant is legally reachable and needs to face consequences.
- A cease & desist needs to be legally reviewed and answered with the right strategy – without inadvertently exposing yourself to further attack.
Timeline: Immediate processing possible
Professional legal support
Frequently Asked Questions
What You've Already Done – and Why It Wasn't Enough
Most sellers have already taken action: submitted a counter notice, contacted the complainant directly, escalated through Seller Support and Account Health. Maybe even responded to a cease & desist – and inadvertently opened yourself up to further attack in doing so. And still: the warning remains. The ASIN stays suspended.
Why Standard Lawyers Don't Get Anywhere With Amazon
We see this regularly: a seller hires a lawyer who writes to Amazon. Amazon doesn't respond – or sends a generic email. This is because Amazon's legal department processes thousands of requests daily. A letter sent through the wrong channels gets lost in the noise.
Don't Wait for the Red Card
A policy warning is not yet a verdict. But it becomes one if you wait too long or respond incorrectly. When all internal escalation paths have been exhausted – then the next step is a different one.
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